Your catalog says "blue dress." Your customer typed "something cute for a rooftop wedding."
Beam turns bare-bones fashion listings into rich, shoppable knowledge — style, occasion, audience, vibe — so every search finds the right piece, not just the right keyword.
Enrichment
What Beam adds for Fashion & Apparel
Three layers of AI analysis turn every listing into a rich knowledge node — structured, contextual, and discoverable.
Style Intelligence
Beam classifies every product by aesthetic, silhouette, fabric, and pattern — not just color and size.
Occasion Mapping
Beam infers when and where someone would wear each piece — turning dead inventory into discoverable outfits.
Discovery Vocabulary
Real humans don't search by SKU. Beam generates the slang, vibes, and problem phrases your customers actually type.
Search
Same query. Wildly different results.
See what happens when search understands intent, not just keywords.
Women's Outfit Set
Generic matching set, no context
Restaurant Uniform Apron
Wrong product category entirely
Date Palm Print Scarf
Matched on "date" — irrelevant
Silk Slip Midi Dress — Black
Occasion: date night, cocktail dinner
Tailored Blazer & Trouser Set
Vibe: polished, confident, evening-ready
Strappy Heeled Sandals — Nude
Complements: date-night dresses, dressy pants
Benefits
Why Fashion & Apparel teams choose Beam
From enrichment to discovery, Beam solves the problems that keep your products invisible.
Kill Zero-Result Searches
When someone searches "flattering swimsuit for curvy body" and you carry the product, Beam makes sure they find it — even if your catalog just says "one-piece swimsuit."
Style-Based Recommendations
Go beyond "people also bought." Beam recommends by aesthetic, occasion, and complete-the-look logic — the way a personal stylist would.
Trend Alignment
Beam tags products with current cultural moments and micro-trends — "quiet luxury," "mob wife aesthetic," "clean girl" — so trending searches actually surface your inventory.
AI Agent Discovery
When Claude or ChatGPT recommends "a casual summer dress under $60," your enriched catalog is what they pull from. No enrichment, no recommendation.
Make every piece findable. Every style searchable.
Join fashion brands already using Beam to turn flat catalogs into rich, AI-native product knowledge.